Panasonic Global · LUMIX · Brand & documentary collaboration

Women artisans of the Amazon

Their Own Money, a short documentary on the women weavers of Manos Amazónicas in the Peruvian Amazon, filmed with Panasonic Global for LUMIX.

A Manos Amazónicas weaver holding up plant-dyed hands beside hanging chambira fiber, from Their Own Money

Ayni Studios worked with Panasonic Global to film Manos Amazónicas, a women artisans’ association in El Chino on the Tahuayo River in the Peruvian Amazon, using a camera supplied by Panasonic for the production.

Our role

Filming the collective’s story, released as the short documentary Their Own Money, as content that supports Panasonic’s LUMIX product and channel promotion.

Panasonic supplied its latest camera model for the project, and the film was shot on the LUMIX S1II. It demonstrates the camera through a real production and highlights Panasonic’s engagement with Ayni’s work.

At the centre is the collective: women, their craft, and the place where they work. They harvest the chambira palm, strip it into fiber, dye it with plants from the forest and weave it into baskets, bowls and animals. In their own words, they describe what changed when the money began to come from their own hands.

The collaboration brings a documentary subject into a brand story, connecting filmmaking technology with the people and experiences it helps us share.

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